THE FAMOUS WILLIAM MORRIS PRINT GTAT JACKET AS WORN BY GEORGE HARRISON
Once again, time to look back at our fashion roots and this week, we will fully dedicate this blog to one of the most wonderful boutiques from the Swinging London era – Granny Takes A Trip.
Founded by free-lance journalist Nigel Waymouth who was born in India and raised in Argentina before moving to the UK in 1953, his girlfriend Sheila Conan and tailor John Pearse, the shop was about to become one of London’s most iconic fashion boutiques when it first opened its doors at 488 Kings Road, Chelsea in 1965. Back then this part of Kings Road was regarded to be the World’s End due to its unfashionable image. These days, however, the term has become rather synonymous with Vivienne Westwood’s shop of the same name that is located in the area.
ORIGINAL GRANNY TAKES A TRIP LABEL
Anyway, let’s get back to Granny Takes A Trip which was originally intended as an outlet for Waymouth’s growing collection of antique clothes. However, it soon turned into a bona fide brand thanks to Pearse’s original designs, including breath-taking suits and jackets, among others.
Soon, the boutique became an attraction for many celebrities and fashionistas alike, not only because of the incredible garments for sale, but further because of its impressive and ever changing shop front. Originally displaying giant portraits of Native American chiefs Low Dog and Kicking Bear, it changed to a massive pop art face of Jean Harlow and eventually incorporated a 1958 Dodge saloon car coming out from the shop window.
EARLY 70S GTAT PURPLE VELVET FLOCK SUIT
Only four years later, in 1969, Waymouth and Cohen decided to sell the business to London fashion entrepreneur Freddie Hornik who carried the brand into the next decade by introducing more velvet garments and platform boots whilst also expanding internationally. With additional Granny Takes A Trip shops opening in New York and Los Angeles and attracting regulars including Mick Jagger and Elton John, the decade eventually saw the slow demise of the brand with the London and New York branches closing down in the mid-70s and the LA branch following in the early 1980s.
Like so many other boutiques and brands of the time, original Granny Takes A Trip items are hard to find these days and always come with the expected price tag. As always, for a more affordable swinging sixties look including old army and velvet jackets, head down and see us here at the Custard Factory!
Urban Village X