It is difficult to say exactly when Mod started. Mod (from modernist) is a subculture that originated in London, England, in the late 1950s early 1960s. Mod subculture include fashion (often tailor-made suits); music, including American Soul, R&B & Jazz. Transport came via Scooters…By Lambretta & Vespa.
Mods had a obsession with clothes and would work all week just to put a deposit on their next hand made piece of clothing. Mod fashion adopted Italian and French styles and was always smart and neat. The original mods gathered at all-night clubs and revelled in the new modern lifestyle of coffee bars, clubs such as the Flamingo and The Marquee would be the place to be seen and large amounts of drugs would be taken to keep them up all night dancing. Both man & woman played a big part in this subculture with woman taking the clothing, music and clubbing as serious as the men.
Shops like John Stephen, Lord John, Adam W1, Tre Camp, Carna B Hive, Palisades,Tuffin & Foale were favored by the mods and bands formed like The Small Faces, The Who, The Action to be seen along side Amercain acts visiting the UK. By 1966 the Mod scene was in decline. Mod subculture lost its way when it became commercialised, the original mods who were setting there own rules were seeing new shops opening weekly and TV taking full advanisit of its populaty, this was watering down the whole point of Mod and many walked away from the scene. There has been many mod revivals. In the late 1970s, bands like The Jam, Secret Affair, Purple Hearts and The Chords plus many more came along on the back of the New Wave scene, plus the 1979 film Quadrophenia landed which then took the Mod scene back into the public eye. In the 1990s Britpop scene featured bands like Oasis, Blur, Ocean Colour Scene etc, all with that Mod look and feel.
MODERN DAY MODS
Even now in 2012 there are thousands of Mods going to scooter rallies, gigs with new up and comimg bands. We now have vintage clothing stores opening up selling original clothing and re-made hard to find gear for mod cutomor. All in all the Mod scene is well and kicking and will never go away!